16-12-2025, 08:42 AM
If you’ve authored a book (and plan to write more), it’s vital to spend some time on self-promotion to develop your author brand. Some tasks you can handle on your own, but you might also benefit from working with a book publicity expert who specializes in promotion. You’re likely already active on social media, engaging with your audience—are you remembering to thoughtfully and periodically mention your book? Aggressive selling rarely succeeds, but it’s important not to be too reserved about sharing your work. Whether you enjoy it or not, self-promotion is a necessary part of the process.
A powerful and approachable way to promote both yourself and your book is to demonstrate your expertise through shared information. When people see the breadth and depth of your knowledge, they’re more likely to take an interest in your published works. This especially applies to nonfiction authors in fields like personal finance, health and wellness, parenting, and other self-help topics. Securing speaking engagements and interviews to share your insights with audiences is a fundamental strategy for successful author promotion. It connects you to people and boosts your visibility.
It’s crucial to remember that marketing your book is a gradual process that requires consistent effort each day. Sporadic appearances and occasional visibility won’t match the results of authors who promote themselves daily. Schedule promotional tasks on your calendar and aim to make at least one outreach every day. Over time, these steady efforts will yield results, and a diversified approach—combining appearances, social media activity, and interviews—will translate into book sales. This increased exposure also lays the groundwork for selling your future titles as you solidify your brand.
Contributing to media outlets is another effective promotional approach, with bylined articles being especially powerful. If you write about your area of expertise on topics tied to current events or news, media organizations are often eager to publish your work. They need fresh content daily, and your engaging articles help fill that demand. The payoff for you is the short bio at the end, where you can mention your book or include a link to your website. As a general rule, avoid divisive subjects like politics and religion unless they are the topic of your book and therefore appropriate for your audience.
A powerful and approachable way to promote both yourself and your book is to demonstrate your expertise through shared information. When people see the breadth and depth of your knowledge, they’re more likely to take an interest in your published works. This especially applies to nonfiction authors in fields like personal finance, health and wellness, parenting, and other self-help topics. Securing speaking engagements and interviews to share your insights with audiences is a fundamental strategy for successful author promotion. It connects you to people and boosts your visibility.
It’s crucial to remember that marketing your book is a gradual process that requires consistent effort each day. Sporadic appearances and occasional visibility won’t match the results of authors who promote themselves daily. Schedule promotional tasks on your calendar and aim to make at least one outreach every day. Over time, these steady efforts will yield results, and a diversified approach—combining appearances, social media activity, and interviews—will translate into book sales. This increased exposure also lays the groundwork for selling your future titles as you solidify your brand.
Contributing to media outlets is another effective promotional approach, with bylined articles being especially powerful. If you write about your area of expertise on topics tied to current events or news, media organizations are often eager to publish your work. They need fresh content daily, and your engaging articles help fill that demand. The payoff for you is the short bio at the end, where you can mention your book or include a link to your website. As a general rule, avoid divisive subjects like politics and religion unless they are the topic of your book and therefore appropriate for your audience.